Blogs

The Princess Bride

Middleton, the future Princess of Wales.

While the morning of the Royal Wedding inches closer, we are sure the excitement is mounting in every corner of the world. As Kate Middleton becomes Princess Catherine on the 29th of April, not only does she become a political leader and British Royal, but she will be undoubtedly influencing major trends in the wedding industry for decades to come.

Locally Grown at Amy Kuschel!

At Amy Kuschel, we like to treat everyday like Earth Day. We pride ourselves in making our wedding gowns right here in San Francisco! It's beneficial to our brides and also eco-friendly.

The nature of our custom couture process produces less waste and builds better fitting gowns. With this hands-on approach, each bride experiences the comfort of knowing where her gown is...every step of the way!  And from beginning to end, we control the quality of each and every gown that we make.

So rest assured, we'll send you on your way to wedded bliss ... all while being good to Mother Earth.

Buy Local. It's Clever!  

March Madness

    March, the month of celebrating basketball play-offs and St. Patty, is full of hustle, bustle, and the eager anticipation of spring weather. Add planning a wedding to the mix, and our chillest bride could forfeit to the frenzy. Every bride deserves a few tips to relieve some of that March Madness:  

1.  Seek Some Sunshine     Go outside and catch some rays. Sunlight is a natural source of Vitamin D and can boost your metabolism and immune system. So brighten your mood by taking that lunchtime walk around the block. Good for the body, great for the soul.  

The 2011 Collection, In Amy's Words

Amy Kuschel Juniper

For our 2011 Collection, I was inspired by San Francisco, this great city that we call home.

I tapped into vintage and modern aspects of San Francisco's architecture and history.      A city that is complex and layered, indulgent yet compassionate.  She's sophisticated and contemporary, romantic and balanced. The heart of our 2011 collection is filled with San Francisco

Kennedy for Kids!

San Francisco loves Amy Kuschel Bride!  We're giving some love back to our community this year through our partnership with The Edgewood Center for Children!

what_image.jpg Edgewood Center provides services to Bay Area children who have been abused or neglected.  It's a safe place for children and teens to connect with a loving family, where they can find confidence, trust and empowerment.

San Francisco Fashionista Loves Candy

Where does a style expert find her perfect wedding dress?  For fashion journalist Nerissa Pacio Itchon, Amy Kuschel had the perfect dress for her.  I had the pleasure of working with Nerissa, a freelance style writer for the San Francisco Chronicle and her own blog, Nerissa's Notebook.&nbsp

Let Them Eat Cake

On Saturday February 6th local pastry artist Stephanie Masquelier, founder of Flours, will be hosting a cake tasting in our San Francisco salon.

Stephanie’s cakes are delicious, and beautifully executed. We think her original flavors, like "Nutty"- Maple & Walnut and " Tropical" - Pineapple & Coconut are irresistible, and she can customize a flavor to satisfy your wedding day sweet tooth.

Stop by to meet Stephanie, and enjoy a confectionery treat or two!

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Juniper & Michael

"I loved wearing the dress and got a lot of compliments on how beautiful it was." - Juniper.

It is always a pleasure when our brides' share their wedding day photos and offer their kind words of praise!

This playful love story of Juniper & Michael is our first "Real Clever Bride" feature.

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Juniper and Michael posed for this alternative post-wedding shoot with talented photographer Kelty of Steep Street Photography.   www.steepstreet.com  The images were taken in various Bay Area locations including the couple's own backyard.

Mirror, mirror on the wall...who's the eco chicest of them all?

Eco chic?  Green Goddess?  Consider Clever Couture as a sensible option.

What makes a gown organic or green?

What makes a gown organic or green?  There is no "certified organic" process for apparel, although many market their goods as green or organic.

In a quest to be greener, we searched high and low for organic fabrics and "American made" textiles and trims.  

We found most organic materials to be ultra casual and unsuitable for bridal style...we also found that most of these fabrics are made overseas, which we didn't think was very green.